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We can all agree that innovative and personable methods of outreach and engagement are the standard for effective customer acquisition in today’s marketplace.

So How Does Outreach And Engagement Look in 2021?

According to Wyzowl Research, one of the worldwide market leaders in animated explainer video production, “video has been one of the breakout trends in the marketing world for the past decade.”

Studies show that 86% of businesses use video as a marketing tool, increasing slightly from 85% in 2020.

When it comes to metrics and measuring success, most marketers (63%) consider video engagement the top factor. Views or plays were a close second (58%).

And What of the Pandemic–How Has it Influenced Customer Behavior?

Research has proven that 91% of marketers feel the pandemic has made video more important for brands (for obvious reasons).

Truly worth acknowledging is the fact that around 60% of video marketers say they expect their budget to be affected for 2021, with around 70% of those people expecting a higher video marketing budget,

DO YOU NEED HELP DEVELOPING A VIDEO MARKETING STRATEGY? DM US NOW FOR MORE INFO!