Let’s step out of what video can do to engage viewers on the surface and dive a little deeper into how it can be a holistic approach to reach buyers at every marketing funnel stage.
Here are a few ways that you can use video to generate higher volume and higher quality leads to close more business:
1. Awareness and Interest:
The buyer journey’s awareness stage should be a time to introduce your business to the audience. Tell a story through engaging videos; explain who you are as a business and the challenges you help solve.
2. Consideration Evaluation:
The most effective video content to help engage prospects in this stage of the funnel are product demos and how-to videos. They allow audiences to learn while elevating your brand and positioning it as an expert.
After moving through the marketing funnel stages, potential customers are well equipped with the information they need to understand how your products or services work. Before signing on the dotted line, many prospects want to know whether their investment in time and money is worth it. Now is the perfect opportunity to share customer success stories.
Marketers’ jobs don’t stop when the sale is complete. Ensuring customers get an in-depth understanding of how the product works, new features, and how to quickly resolve issues if they arise helps ensure that the customer remains a customer – and is easy to do with video.
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